Why use radio?
Britain loves radio - The emotional impact radio has on British lives.
Strategic role - Reasons to advertise on radio and how it works within your campaign.
Listener insight - The radio listening habits of the general public.
Effectiveness research - The evidence for radio advertising's effectiveness.
Popular slides - A selection of some of the most requested PowerPoint slides available to download.
Plan your campaign
Ways to advertise on radio - The benefits of using spot advertising or brand integration.
Station mapping - Create maps of UK commercial radio station TSAs (Total Survey Area).
Who owns the stations
Who sells the airtime
Radio 1-2-3 - Helpful radio costing tool, offering comparisons with TV.
Station database- Details for all commercial radio stations.
Creativity in radio
Briefing radio creative - How to create the most useful brief for writers.
Judging radio creative - How to judge creative using our 5 Is criteria.
Radio ads database - Find relevant radio ads in our searchable database.
Sonic branding - RAB guide to using sonic branding triggers.
Quarterly aerial awards - Have a listen to the latest winning ad.
Measure your campaign
radioGAUGE+ Predict - measure your campaign for free using the global standard for evaluating radio advertising effectiveness.
Measuring radio's effect - RAB guide to measuring radio's effect in the media mix.
Radio stats
Top 20 radio spenders - The latest top 20 radio advertisers and agencies.
Revenues and forecasts - The latest revenues and forecasts for commercial radio, including radio share figures.
RAJAR - Latest radio audience data by station available from the RAJAR website.
Helpful tools
Radioplayer - Listen to UK radio online in one place.
radioGAUGE + Predict - The award winning, ongoing radio advertising measurement tool.
Case studies - The best resource online for all the latest radio advertising case studies.
Station mapping - Create maps of UK commercial radio station TSAs (Total Survey Area).
Radio ads database - Find relevant radio ads in our searchable database.