Industry revenue forecasts

The following details latest revenue forecasts, as published by the AA. Please note that the RAB does not compile its own forecasts of advertising expenditure.

Advertising Association - short-term forecasts

Figures are quoted in current prices. The AA calculation for display advertising is the same as that used by the RAB and includes agency commission but excludes production costs, directories and cinema.

Publication date: 2012

Quarterly data
                 Radio Revenue (M's) year-on-year growth Total display revenue (M's) year-on-year growth % Radio share
Q3 12 147 5.1% 2398 4.7% 6.1%
Q4 12 143 4.4% 2806 3.1% 5.1%
Q1 13 134 4.8% 2464 4.4% 5.4%
Q2 13 136 1.3% 2610 4.0% 5.2%
Q3 13 151 2.3% 2508 4.6% 6.0%
Q4 13 148 4.1% 2945 4.9% 5.0%

publication date: April 2012



Annual data
Radio Revenue (M's) year-on-year growth Total display revenue (M's) year-on-year growth % Radio share
2012 552  3.7% 10075 3.0% 5.5%
2013 570 3.1% 10527 4.5% 5.4%

publication date: April 2012