Top Planning Agencies

Introduction

This page brings together the top spending radio buying points across the latest full calendar year. Click on the appropriate year below, or scroll down the page, for each of the years, in reverse chronological order.

Sources: AC Nielsen Media Research

e-mail the RAB if you have any questions about this information

 

Top 20 Radio Planning Agencies 2011

Rank  Planning Agency  MAT Dec '11 (£)  Radio Share   MAT Dec '10  Change % Year on Year
1 Mediacom Holdings Ltd 56,969,216 5.42 50,439,919 12.94
2 Omd 41,748,150 5.75 40,348,596 3.46
3 Mindshare Media Uk Ltd 39,724,318 5.99 35,106,404 13.15
4 Mec 34,420,642 5.62 28,375,951 21.30
5 Carat Ltd 33,072,016 5.14 37,863,108 -12.65
6 Starcom Mediavest Group 28,221,002 8.06 48,516,998 -41.83
7 Zenithoptimedia Ltd 23,626,608 3.65 16,318,249 44.78
8 Phd Ltd 17,449,067 6.03 15,819,946 10.29
9 Vizeum Uk Ltd 15,353,492 5.88 11,897,369 29.04
10 Media Planning Group Ltd 10,742,381 4.90 7,929,767 35.46
11 Walker Media Ltd 10,683,521 3.58 7,430,935 43.77
12 Brilliant Media 9,834,761 15.08 13,794,707 -28.70
13 Maxus 9,647,401 4.67 11,343,146 -14.94
14 Mec Manchester 8,275,233 12.37 4,782,736 73.02
15 Um London 6,344,256 5.03 5,523,228 14.86
16 Mchi 6,342,070 16.49 2,117,614 199.49
17 Feather Brooksbank 4,886,402 8.66 3,112,245 57.00
18 Carat (Manchester) Ltd 4,697,911 4.03 4,763,721 -1.38
19 Initiative Media London 3,892,630 2.11 2,837,965 37.16
20 The7stars 3,372,810 6.03 3,241,772 4.04
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Top 20 Radio Planning Agencies 2010

Planning Agency MAT Dec '10 (£) Radio Share  MAT Dec '09 Change % Year on Year
Mediacom Holdings Ltd 49,159,108 5.29 50,981,123 -3.57
Starcom Mediavest Group 47,443,020 11.16 70,222,685 -32.43
Omd 39,287,098 5.73 39,421,340 -0.34
Mindshare Media Uk Ltd 34,028,024 5.38 36,349,815 -6.38
Carat Ltd 32,383,012 4.78 32,548,118 -0.50
Mec 27,694,744 4.51 31,499,173 -12.07
Zenithoptimedia Ltd 16,015,234 2.68 12,596,026 27.14
Phd Ltd 14,625,212 6.02 12,188,465 19.99
Brilliant Media 13,340,691 11.89 11,370,780 17.32
Vizeum Uk Ltd 11,582,996 4.97 8,413,387 37.67
Maxus 10,264,786 6.69 5,293,284 93.92
Media Planning Group Ltd 7,999,608 3.68 7,949,095 0.63
Walker Media Ltd 7,339,191 2.64 4,055,015 80.99
Um London 5,461,320 4.62 9,894,254 -44.80
Mec Manchester 4,715,444 8.08 5,287,947 -10.82
Mediavest (Manchester) 4,605,827 3.81 4,891,432 -5.83
Rocket 4,551,617 6.96 3,330,912 36.64
Feather Brooksbank 4,171,707 8.34 4,166,857 0.11
Robson Brown Ltd 3,926,556 10.83 3,672,332 6.92
All Response Media 3,722,339 8.37 1,307,306 184.73
Top 20 Radio Planning Agencies 2009
Rank Advertiser MAT Dec 09 (£'s) Radio Share MAT Dec 09 (£'s) % change yr-on-yr
1 Starcom Mediavest Group 70,331,838 16.41 63,871,182 10.11
2 Mediacom Holdings Ltd 50,919,360 6.25 56,045,500 -9.14
3 Omd 39,456,013 5.42 40,043,955 -1.46
4 Mindshare Media Uk Ltd 35,933,745 6.33 35,512,022 1.18
5 Carat Ltd 32,583,950 5.45 25,948,112 25.57
6 Mediaedge:cia 31,508,896 6.64 26,662,419 18.17
7 Phd Ltd 11,761,931 6.34 12,082,732 -2.65
8 Zenithoptimedia 11,476,844 2.78 14,249,071 -19.45
9 Brilliant Media 11,086,462 11.31 12,178,146 -8.96
10 Um London 9,933,588 10.11 12,382,691 -19.77
11 Vizeum Uk Ltd 8,403,070 4.15 5,704,507 47.30
12 Media Planning Group Ltd 7,948,117 5.07 9,188,167 -13.49
13 Maxus 5,291,009 16.24 3,365,335 57.22
14 Mediaedge:cia Manchester 5,287,863 10.12 3,150,044 67.86
15 Mediavest (Manchester) 4,887,544 5.28 6,754,370 -27.63
16 Walker Media Ltd 4,776,438 2.46 5,177,332 -7.74
17 Feather Brooksbank 4,180,031 9.53 3,123,254 33.83
18 Initiative Media London 4,024,269 2.74 7,321,197 -45.03
19 Robson Brown Ltd 3,671,276 9.87 3,548,994 3.44
20 Rocket 3,330,834 5.30 1,930,826 72.50

Top 20 Radio Planning Agencies 2008
Rank Advertiser MAT Dec 08 (£'s) Radio Share MAT Dec 07 (£'s) % change yr-on-yr
1 STARCOM UK GROUP 60,909,790 11.57% 60,959,723 -0.08%
2 MEDIACOM HOLDINGS LTD 55,102,489 5.98% 47,295,423 16.51%
3 OMD GROUP 39,709,151 5.38% 34,243,986 15.96%
4 MINDSHARE MEDIA UK LTD 35,172,488 5.17% 40,004,874 -12.08%
5 MEDIAEDGE:CIA 26,614,438 6.05% 20,423,277 30.31%
6 CARAT LTD 25,415,259 4.00% 30,300,619 -16.12%
7 ZENITHOPTIMEDIA 14,057,764 3.15% 14,640,965 -3.98%
8 UM LONDON 12,304,333 10.58% 13,398,905 -8.17%
9 PHD LTD 11,969,968 5.58% 22,374,221 -46.50%
10 BRILLIANT MEDIA 11,489,043 11.59% 15,285,129 -24.84%
11 MEDIA PLANNING GROUP LTD 9,135,153 5.42% 8,173,180 11.77%
12 INITIATIVE MEDIA LONDON 7,145,494 3.33% 9,793,462 -27.04%
13 MEDIAVEST (MANCHESTER) 6,938,405 6.12% 5,048,073 37.45%
14 VIZEUM UK LTD 5,742,602 3.22% 7,235,330 -20.63%
15 WALKER MEDIA LTD 4,851,548 2.07% 5,779,093 -16.05%
16 MEDIACOM NORTH 4,664,853 7.85% 1,418,558 228.84%
17 GOLLEY SLATER GROUP LTD 3,777,123 42.31% 626,406 502.98%
18 FEATHER BROOKSBANK 3,597,015 6.43% 3,869,681 -7.05%
19 ROBSON BROWN LTD 3,446,219 13.00% 3,578,254 -3.69%
20 MAXUS 3,421,802 5.77% 3,048,283 12.25%

Top 20 Radio Planning Agencies 2007
Rank Advertiser MAT Dec 07 (£'s) Radio Share MAT Dec 06 (£'s) % change yr-on-yr
1 MediaCom 47,350,797 5.36% 43,217,755 9.56
2 Mindshare 40,376,059 5.81% 40,445,352 -0.17
3 OMD 35,860,355 4.38% 49,478,867 -27.52
4 Carat 30,434,893 4.97% 28,731,844 5.93
5 PHD 22,380,692 8.86% 22,440,053 -0.26
6 Mediaedge:cia 21,692,240 5.68% 13,532,286 60.30
7 Starcom UK 20,507,564 4.07% 21,480,991 -4.53
8 ZenithOptimedia 16,709,409 3.15% 17,987,607 -7.11
9 Brilliant Media 15,476,898 13.57% 14,085,258 9.88
10 Universal McCann 13,438,429 9.40% 12,769,231 5.24
11 Initiative Media London 9,732,527 3.52% 15,765,428 -38.27
12 Media Planning Group 7,348,997 5.52% 9,118,310 -19.40
13 Vizeum 7,323,790 4.87% 5,648,058 29.67
14 Walker Media 5,740,458 2.15% 6,345,557 -9.54
15 Mediavest Manchester 4,842,513 3.65% 4,305,015 12.49
16 All Response Media 4,841,079 13.69% 4,696,268 3.08
17 Zed Media 4,594,536 8.02% 5,266,801 -12.76
18 Feather Brooksbank 4,000,563 7.89% 6,767,751 -40.89
19 Robson Brown 3,513,209 16.62% 2,188,011 60.57
20 Mediaedge:cia Manchester 3,211,840 5.67% 3,983,924 -19.38

Top 20 Radio Planning Agencies 2006
Rank Advertiser MAT Dec 06 (£'s) Radio Share MAT Dec 05 (£'s) % change yr-on-yr
1 OMD 48,589,491 6.7% 41,061,071 18.3
2 MediaCom 43,622,573 4.9% 40,175,722 8.6
3 Mindshare 41,403,371 5.8% 47,235,538 -12.4
4 Carat 28,341,652 5.2% 32,140,306 -11.8
5 PHD 22,816,853 7.2% 22,368,846 2.0
6 Starcom UK 20,617,960 3.9% 22,093,849 -6.7
7 ZenithOptimedia 19,568,402 3.7% 22,207,104 -11.9
8 Initiative Media London 15,687,472 4.2% 22,653,932 -30.8
9 Brilliant 13,431,465 12.0% 10,433,612 28.7
10 Universal McCann 12,789,501 5.8% 17,724,550 -27.8
11 Mediaedge:cia 12,602,646 5.3% 17,822,211 -29.3
12 Media Planning Group 9,367,924 7.3% 9,310,377 0.6
13 Feather Brooksbank 7,009,777 12.2% 4,657,122 50.5
14 Walker Media 6,543,007 2.6% 5,136,833 27.4
15 Zed Media 5,178,948 7.9% 2,201,198 135.3
16 Vizeum 4,880,553 3.5% 7,561,788 -35.5
17 All Response Media 4,698,972 12.7% 1,462,295 221.3
18 Mediaedge:cia Manchester 4,320,323 5.2% 3,469,723 24.5
19 Mediavest Manchester 4,087,097 3.5% 3,489,885 17.1
20 BJK&E Media 3,536,983 7.1% 1,525,691 131.8

Top 20 Radio Planning Agencies 2005
Rank Advertiser MAT Dec 05 (£'s) Radio Share MAT Dec 04 (£'s) % change yr-on-yr
1 Mindshare 45,751,954 6.1% 33,868,634 35.1
2 MediaCom 33,770,611 4.0% 23,901,891 41.3
3 Carat 31,734,527 5.4% 24,165,239 31.3
4 OMD 26,027,088 6.2% 19,097,052 36.3
5 PHD 21,943,866 7.2% 34,019,532 -35.5
6 Starcom 21,808,216 4.0% 19,805,636 10.1
7 ZenithOptimedia 21,437,910 4.3% 28,323,093 -24.3
8 Initiative Media London 18,851,836 5.0% 23,250,204 -18.9
9 Universal McCann 14,547,247 4.4% 10,577,222 37.5
10 Manning Gottlieb OMD 14,302,964 5.4% 13,913,545 2.8
11 Mediaedge:cia 10,768,156 4.8% 6,307,829 70.7
12 Brilliant 9,965,616 10.4% 4,322,442 130.6
13 Media Planning Group 9,177,313 7.9% 10,383,733 -11.6
14 Vizeum 7,026,766 4.9% 4,283,727 64.0
15 Media Insight 5,284,823 18.4% 5,047,992 4.7
16 Walker Media 5,095,518 2.5% 7,692,323 -33.8
17 MediaCom Scotland 4,122,903 8.5% 2,772,024 48.7
18 Mediaedge:cia Manchester 3,386,785 5.0% 2,536,407 33.5
19 Feather Brooksbank 3,137,397 7.0% 6,810,411 -53.9
20 Mediavest Manchester 3,049,588 2.7% 3,835,452 -20.5

Top 20 Radio Planning Agencies 2004
Rank Advertiser MAT Dec 04 (£'s) Radio Share MAT Dec 03 (£'s) % change yr-on-yr
1 PHD 33,811,030 8.7% 32,621,806 3.6
2 Mindshare 32,435,291 5.9% 28,498,777 13.8
3 ZenithOptimedia 30,120,985 4.8% 27,997,963 7.6
4 Carat 23,785,109 4.4% 30,534,954 -22.1
5 Initiative Media London 23,268,593 4.8% 14,787,216 57.4
6 MediaCom 21,710,973 3.3% 20,735,499 4.7
7 Starcom UK 19,491,923 3.9% 25,775,984 -24.4
8 OMD 18,837,629 4.7% 17,891,844 5.3
9 Universal McCann 10,084,965 3.4% 9,481,043 6.4
10 Manning Gottlieb OMD 9,934,058 4.5% 9,773,836 1.6
11 Media Planning Group 9,599,400 8.8% 15,498,565 -38.1
12 Walker Media 7,669,546 3.8% 8,696,921 -11.8
13 Feather Brooksbank 6,760,353 10.6% 7,869,053 -14.1
14 Media Insight 5,067,059 17.5% 6,289,468 -19.4
15 Mediaedge:cia 4,902,205 2.6% 5,330,015 -8.0
16 Vizeum 4,224,334 2.3% 8,572,415 -50.7
17 Unity Three 4,139,889 32.6% 4,225,342 -2.0
18 Naked 4,081,031 18.1% 1,398,764 191.8
19 Booth Lockett Makin 3,835,647 4.8% 3,359,390 14.2
20 Mediavest Manchester 3,743,818 3.6% 4,113,805 -9.0

Top 20 Radio Planning Agencies 2003
Rank Advertiser MAT Dec 03 (£'s) Radio Share MAT Dec 02 (£'s) % change yr-on-yr
1 Carat 39,174,594 8.0% 34,985,005 12.0%
2 PHD 31,488,380 7.8% 34,006,344 -7.4%
3 ZenithOptimedia 28,927,720 5.0% 28,940,301 0.0%
4 Mindshare  28,843,230 5.4% 15,720,993 83.5%
5 MediaCom 23,756,388 4.0% 22,559,170 5.3%
6 OMD 18,146,453 5.2% 18,942,163 -4.2%
7 Media Planning Group 15,718,113 9.9% 9,990,884 57.3%
8 Starcom MediaVest 14,513,543 5.8% 12,780,058 13.6%
9 Initiative Media London 14,511,240 3.8% 10,939,970 32.6%
10 Starcom Motive 11,521,628 4.7% 8,694,666 32.5%
11 Universal McCann 9,147,019 3.3% 9,264,836 -1.3%
12 Manning Gottlieb OMD 9,016,782 4.1% 9,735,112 -7.4%
13 Walker Media 8,816,987 5.0% 6,509,897 35.4%
14 Feather Brooksbank 8,647,243 14.7% 9,247,090 -6.5%
15 Vizeum 7,693,553 3.5% 6,786,105 13.4%
16 Media Insight 6,320,304 18.7% 6,273,422 0.7%
17 Mediaedge:cia 6,211,226 2.9% 6,776,390 -8.3%
18 Unity Three 4,581,560 39.8% 2,807,510 63.2%
19 Brandconnection 3,853,251 4.1% 2,841,758 35.6%
20 Starcom MediaVest Manchester 3,717,636 3.8% 3,439,837 8.1%

Top 20 Radio Planning Agencies 2002
Rank Advertiser MAT Dec 02 (£'s) Radio Share MAT Dec 01 (£'s)
1 Carat 34,420,165 30,831,182 11.6
2 PHD 33,933,069 30,672,217 10.6
3 MediaCom 22,493,833 18,779,240 19.8
4 Zenith 19,799,534 18,760,784 0.2
5 OMD 18,417,678 19,887,513 -7.4
6 Mindshare 15,709,273 16,869,358 -6.9
7 MediaVest 12,360,636 14,844,466 -16.7
8 Initiative 11,030,831 13,046,604 -15.5
9 Media Planning Group 9,964,101 9,633,989 3.4
10 Optimedia 9,812,180 8,448,026 16.1
11 MG OMD 9,516,473 8,506,180 11.9
12 Feather Brooksbank 9,455,262 9,755,072 -3.1
13 Starcom Motive 8,908,179 13,937,592 -36.1
14 Universal McCann 8,745,533 7,355,222 18.9
15 MediaEdge:CIA 6,723,620 5,708,013 17.8
16 BBJ Communications 6,510,350 6,427,886 1.3
17 Walker Media 6,478,728 7,309,414 -11.4
18 Media Insight 6,315,173 2,123,012 197.5
19 MediaEdge:CIA Manchester 4,723,283 5,542,387 -14.8
20 Brilliant 3,973,848 5,800,120 -31.5

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