Top Radio Planning Agencies
Moving annual totals calculated from Nielsen Media Research
Values for planning agencies are based on amount of airtime booked for campaigns planned by each agency. Figures include all Commercial Radio station advertising for the most recent 12 months complete records.
These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
Top 20 Planning Agencies
| Rank | Planning Agency | MAT March '12 £ | Radio Share | MAT March '11 £ | Change % Year on Year |
|---|
| 1 | Mediacom Holdings Ltd | 54,906,156 | 5.44 | 51,263,602 | 7.1 |
| 2 | Omd | 41,569,900 | 5.9 | 40,523,313 | 2.58 |
| 3 | Mindshare Media Uk Ltd | 38,941,289 | 6.03 | 34,394,624 | 13.21 |
| 4 | Mec | 37,018,092 | 6.03 | 28,665,948 | 29.13 |
| 5 | Carat Ltd | 34,969,728 | 5.56 | 34,791,979 | 0.51 |
| 6 | Starcom Mediavest Group | 26,353,074 | 7.42 | 30,395,927 | -13.3 |
| 7 | Zenithoptimedia Ltd | 25,083,879 | 3.49 | 19,224,491 | 30.47 |
| 8 | Vizeum Uk Ltd | 18,225,194 | 6.97 | 10,725,850 | 69.91 |
| 9 | Phd Ltd | 18,126,734 | 6.33 | 17,148,853 | 5.7 |
| 10 | Walker Media Ltd | 11,651,319 | 3.94 | 8,881,178 | 31.19 |
| 11 | Media Planning Group Ltd | 10,769,460 | 4.88 | 9,077,669 | 18.63 |
| 12 | Maxus | 9,553,870 | 4.33 | 10,381,692 | -7.97 |
| 13 | Mec Manchester | 9,303,594 | 13.49 | 5,387,051 | 72.7 |
| 14 | Brilliant Media | 9,014,466 | 17.11 | 13,980,185 | -35.51 |
| 15 | M/six | 6,582,670 | 17.82 | 2,228,155 | 195.43 |
| 16 | Feather Brooksbank | 5,968,726 | 9.28 | 3,304,622 | 80.61 |
| 17 | Initiative Media London | 5,124,416 | 2.95 | 2,057,895 | 149.01 |
| 18 | Um London | 4,973,605 | 4.16 | 6,860,298 | -27.5 |
| 19 | Media Vision | 4,425,534 | 19.82 | 3,141,780 | 40.86 |
| 20 | Carat (Manchester) Ltd | 3,957,493 | 3.57 | 4,849,904 | -18.4 |