Top Radio Product Sectors
Moving annual totals calculated from Nielsen Media Research
Note: The Entertainment & The Media category does not include advertising on radio by radio stations, as although this is recorded by Nielsen Media Research and allocated a cost, it mostly comprises free airtime on the stations in question.
Top 20 Product Sectors
| Rank | Product Cat Major | MAT March '12 £ | Radio Share | MAT March '11 £ | Change % Year on Year |
|---|
| 1 | Motors | 111,609,144 | 16.12 | 102,686,748 | 8.68 |
| 2 | Finance | 64,605,934 | 6.59 | 56,573,193 | 14.19 |
| 3 | Entertainment & Leisure | 64,325,687 | 7.14 | 60,821,155 | 5.76 |
| 4 | Retail | 61,863,661 | 9.21 | 59,410,054 | 4.12 |
| 5 | Govt,social,political Organis | 49,612,018 | 18.97 | 44,165,552 | 12.33 |
| 6 | Business & Industrial | 48,069,400 | 21.71 | 39,574,980 | 21.46 |
| 7 | Food | 38,747,911 | 4.86 | 31,162,618 | 24.34 |
| 8 | Household Equipment & Diy | 36,489,508 | 8.79 | 37,152,725 | -1.78 |
| 9 | Travel & Transport | 32,843,447 | 6.6 | 30,932,395 | 6.17 |
| 10 | Telecoms | 29,245,029 | 4.22 | 26,191,878 | 11.65 |
| 11 | Media | 27,088,442 | 10.09 | 21,711,931 | 24.76 |
| 12 | Pharmaceutical | 12,285,776 | 5.03 | 11,793,346 | 4.17 |
| 13 | Cosmetics & Personal Care | 10,588,516 | 1.49 | 8,760,195 | 20.87 |
| 14 | Property | 10,136,184 | 16.31 | 9,016,381 | 12.41 |
| 15 | Drink | 10,091,991 | 2.82 | 10,171,936 | -0.78 |
| 16 | Computers | 8,738,352 | 3.37 | 7,435,710 | 17.51 |
| 17 | Electronics & Household Appl | 4,833,439 | 2.46 | 2,837,140 | 70.36 |
| 18 | Clothing & Accessories | 3,121,166 | 1.04 | 2,905,260 | 7.43 |
| 19 | Household Fmcg | 2,782,113 | 1.26 | 5,359,985 | -48.09 |
| 20 | Online Retail | 2,741,415 | 2.38 | 3,029,722 | -9.51 |