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Sound of success case studies

The very best radio advertising case studies 

Open publication 

Audio and Video files to accompany sound of Success (published 2011)

Audio

Autoglass
Canon
Comic Relief
DFT
Talk to Frank
Heinz
Met Police
Nandos
Southern Comfort
Tilda
VW Passat
Waitrose

Video

H&M
Windows 7
Xbox Lips


SOUND OF SUCCESS (PUBLISHED 2008)
SOUND OF SUCCESS (PUBLISHED 2009)
SOUND OF SUCCESS (PUBLISHED 2010) 

SOUND OF SUCCESS (PUBLISHED 2011)


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Radio Advertising Bureau, 6th floor, 55 New Oxford Street, London WC1A 1BS. / T: 020 7010 0700 / F: 020 7010 0601 / E: INFO@RAB.CO.UK

Why Use Radio? »

Britain loves radio / Strategic role / Listener insight / Effectiveness research / Popular slides

Plan your campaign »

Ways to advertise on radio / Station mapping / Who owns the stations / Who sells the airtime / Radio 1-2-3 / Stations database

Creativity in radio »

Briefing radio creative / Judging radio creative / Radio ads database / sonic branding / Quarterly Aerial awards

Helpful Tools »

 Radioplayer / radioGAUGE + Predict / Case studies / Station mapping / Radio ads database

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