Advertising on Commercial Radio Station Websites
Standards and guidelines
Source: IAB UK Internet Advertising Standards
With support from IAB UK, the RAB (trade marketing body for the radio industry) is encouraging the use of best practice standards and guidelines when advertising on Commercial Radio station websites. We aim to encourage more efficient workflow practices, and to continuously raise professionalism.
We do not police the industry, as such these standards and guidelines are voluntary, but we are committed to maintaining the integrity of Commercial Radio stations and their websites. Therefore, we strongly advise that advertisers adhere to a policy of self-regulation.
Standards and guidelines
- Display and rich media standards
- Best practice workflow guidelines
- Late copy policy
- Measurement guidelines
- Creative, design and usability standards
1. Display and rich media standards
Here are details of standard advertising formats to cover both traditional banner advertising and rich media advertising. These standards will be updated as the medium grows.
Downloads Available
IAB Display banner and rich media standards.pdf (22k)
a quick reference chart showing recommended standards
2. Best Practice Workflow Guidelines
Lead times: Assets to deadline helps your campaign launch on time. Online assets are software that needs to be tested before they can run and can require extensive scheduling and ‘tagging’ which takes time to implement and more time to test. Only by approaching the workflow and scheduling of campaigns with these timescale in mind can agencies and media owners confidently plan timely launches.
Downloads Available
IAB Best Practice Workflow Guidelines.ppt (750k)
a guide to help you plan and time the workflow and delivery of your creative assets
3. Late copy policy
The IAB has agreed an industry policy for charging where there is late delivery of online advertising creative, effective from 1 April 2006.
Downloads Available
AOP IAB Late Copy Policy.doc (508k)
The full policy document for creative agencies and publishers to adhere to
Guidance for the industry: late copy.doc (544k)
a document offering help and advice around the late copy policy
Overview of late copy policies by media owner.xls (164k)
a breakdown of each media owner and their own adoption of the late copy policy
4. Measurement guidelines
Here is a clear definition of an online advertising impression in the context of ad-serving technology.
Downloads Available
IAB Global Measurement Standards.pdf (1240k)
Guidelines launched by a global consortium of leading bodies, spearheaded by IABs around the world
5. Creative, design and usability standards
DDA act compliance
The Disability Discrimination Act 1995 (DDA) aims to end discrimination towards people with disabilities in a number of areas, including access to goods, services and facilities (services including the internet). Service providers need to consider making reasonable adjustments to the way they deliver their services so that disabled people can use them. Here’s a set of tips to producing accessible adverts along with a briefing on this matter to help advertisers comply with the act.
Downloads Available
Ten Top Tips for creating accessible ads.doc (411k)
Guidelines produced in association with The Usability Company
W3C Compliancy Checklist_member briefing.doc (61k)
Member briefing from 2004
For further information on UK Internet Advertising Standards, please go to www.iabuk.net