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Welcome to the Radio Advertising Bureau, helping you with effectiveness, creativity and idea generation

  • Radio gains share

    share

    New figures for 2009 reveal that the commercial radio sector has grown its share of the display advertising market for the first time in 5 years

    News

  • RAB Shortlisted

    mw logo

    RadioGauge and Radio: The Online Multiplier have been shortlisted for best Research Initiative at the Media Week Awards 2010

    News

  • Good Luck

    RAA

    The Radio Advertising Awards 2010 is now closed for entries.

    Event

  • Play our Online Multiplier game

    technology

    Turbo charge your score and enter into the prize draw to win a brand new Pure Sensia!

    News

  • New Research

    absolute

    Latest research from Absolute Radio into the power of branded content.

    Effectiveness

  • Online Multiplier

    Browsing

    New landmark RAB survey reveals that radio advertising boosts brand browsing online by 52%

    Effectiveness

  • Top 10 Radio Ads

    top10

    Looking for some inspiration? Campaign have compiled a list of the best radio ads of 2009 and the decade. Have a listen now.

    Creativity

  • COI DoH/Change4Life

    Bike

    Find out how beyond the spot activity helped mobilise listeners and drive behavioural change

    Case Study

  • RAB pushes regional

    regional

    RAB appoints a new strategy consultant based in Manchester, and expands RadioGauge into nations and regions

    News

  • Technological innovation

    technology

    Find out more about the future applications and new technology being developed in the UK Commercial Radio industry

    News

  • New sector findings

    woman with magnifying glass

    New RadioGauge findings into how Radio Adds Bite to MOTOR, RETAIL and FMCG sectors.

    Effectiveness

  • British airways

    BA Plane

    Find out how Radio advertising helped BA’s web traffic and online ticket sales ‘take-off’

    Case Study

  • Q4 RAJAR NEWS

    BLR

    Latest RAJAR figures confirm that Britain Loves Radio! With almost 46 million listeners tuning in for 22 hours every week.

    News

  • Popular slides

    woman with magnifying glass

    See our collection of the most demanded RAB presentation slides, all available for you to use at any time.

    Effectiveness

  • Recession-busting radio

    piggy bank

    Check out the RAB's top four reasons for using radio when budgets are under pressure.

    Effectiveness

  • Sound of Success 2008

    Man with megaphone

    A collection of the best effectiveness case studies from 2008. This year showcases examples of how radio works for brands and delivers real results.

    Case Study

  • Ad Doctor

    First aid sign

    A consultation service to help advertisers and agencies achieve best practice creativity.

    Creativity

  • Radio Adds Bite

    chatering teeth

    The proof that adding radio to your schedule can make all the difference.

    Read the research and hear the RAB ads.

    Effectiveness

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