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Case Studies Search

The best radio case studies on the web

This is our case study database which is intended to signpost you to useful and significant examples of brands using radio advertising. You can search by brand name, category or year. If you have any problems finding specific case studies please contact one of our strategy consultants.

Quick Case Study Search

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BRANDDETAILCategory
118 24 7Using modal targeting to boost brand usageSales
More thanMaintaining brand status using ongoing ad funded contentPerception
Sing UpUsing the power of local radio to sign up nearly 1,000 schools to a new initiativeResponse
AudiUsing radio to drive awareness within a multi-media campaignAwareness
Domino'sUsing radio in conjunction with TV to deliver a Sales upliftSales
StolichnayaUsing radio to re-awaken awareness of a classic brandAwareness
IntelDriving understanding of a product benefit to generate SalesSales
H&MDriving a specific community in-store to support a new store openingFootfall
One ScotlandUsing radio’s credentials to mobilise young audiences behind a serious issueResponse
Lights Out LondonMobilising people to be green with a unique radio experimentResponse
P&O FerriesExploiting radio’s ability to mobilise local audiencesSales
StrongbowCreating “thirst appeal” at relevant times to generate high responseResponse
MagnersRadio delivers exceptional ROI £8.66 return for every £1 spent Source: MPG / Magners econometric modellingSales
Diet CokeRadio drives awareness, brand measures and consumption Source: survey.comPerception
Volkswagen VansUsing radio to reach van drivers in-vehicle and change brand PerceptionPerception
Vauxhall Commercial VehiclesImproving brand Perception with a football sponsorshipPerception
Ford GalaxyTargeting families with compelling content to drive consideration and SalesPerception
MitsubishiUsing the localness of radio to generate text response amongst working menResponse

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