Commercial Radio and the local advertiser

Radio is a fantastic medium for local advertisers

Local advertisers have slightly different priorities and requirements of their media compared to national brands. Radio is a fantastic medium for local advertisers - allowing them to reach out to the local community in a highly targeted and cost effective way. But those aren't the only reasons to use radio. If you are trying to reach local customers, the material below should help explain how radio advertising can help you.

Seven reasons for local advertisers to use radio:

Read the Seven reasons for local advertisers to use radio article

Local case studies:

Our local case study database has useful and significant examples of local brands using radio advertising

Have a look at the Local Case Studies

Video case studies:

The best people to advise on the value of local radio advertising is the people who invest (often their own money) behind the medium, week-in and week-out, because they know it works.

Have a look at the Video case studies

Getting the most out of radio advertising:

• Restaurants
• Car dealers
• Local government
• Retailers

Using radio alongside other media:

There are a number of media options open to the local advertiser. How does radio compare and what does it add to these media? 

See how local radio works with newspapers, direct mail, internet and directory listings...