Britain loves radio

Surprising though it is to many people dazzled by the constant stream of new technology launches, good old radio (meaning that broadcast linear stream of predominantly live presenter-led audio content) is in absolutely AMAZING shape. Britain really does love radio!

The facts speak for themselves: record audiences of almost 47 million (90%) of adults listen to radio every week for an average of 22 hours, with 33 million tuning in to the commercial sector alone. No surprise also that the IPA’s Touchpoints 3 study demonstrates that radio is still the nation’s second most-consumed medium after TV, accounting for over a quarter of the average adult’s time spent with media across the day.

Perhaps this love for the medium derives from the fact that, freely available and effortless to consume, radio on any platform continues to play a unique emotional role in the listener’s life – lifting their mood when engaged in other tasks, wherever, whenever – a role that is impossible for other media to fulfil to the same degree.

Britain’s love of radio means that the medium wields incredibly powerful emotional influence for advertiser brands. The RAB website is designed to help advertisers share in that love. We hope you find it valuable.

Listen to our latest 'Britain Loves Radio' advertising campaign