Surprising though it is to many people dazzled by
the constant stream of new technology launches, good old radio (meaning that
broadcast linear stream of predominantly live presenter-led audio content) is in
absolutely AMAZING shape. Britain really does love radio!
The facts speak for themselves:
record audiences of
almost 47 million (90%) of adults listen to radio every week for an
average of 22 hours, with 33 million tuning in to the commercial sector alone.
No surprise also that the IPA’s Touchpoints 3 study demonstrates that radio is
still the nation’s second most-consumed medium after TV, accounting for over a
quarter of the average adult’s time spent with media across the day.
Perhaps this love for the medium derives from the
fact that, freely available and effortless to consume, radio on any platform
continues to play a unique emotional role
in the listener’s life – lifting their mood when engaged in other tasks,
wherever, whenever – a role that is impossible for other media to fulfil to the
Britain’s love of radio means that the medium
wields incredibly powerful emotional influence for advertiser
brands. The RAB website is designed to help advertisers share in that love.
We hope you find it valuable.
Timeline of significant
commercial radio moments
For all the latest information on digital radio
from a consumer perspective ... www.digitalradiouk.co.uk.
For all the latest digital radio listening data...RAJAR
» History of commercial radio » Digital radio
Strategic role » » Seven reasons for using radio » Radio and different product sectors » Radio and the local advertiser Listener insight » » Radio listening habits » Latest listener trends » The emotional power of radio Effectiveness research » » Radio effectiveness research - the major multiplier studies » Using radio with other media » How radio builds brands » Radio and response advertising » Measure your campaign with RadioGAUGE » Research archive
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