Explore the wide ranging radio effectiveness and listener insight studies conducted by the RAB:
Radio: the ROI Multiplier
- how radio can unlock millions in untapped revenue for advertisers. Radio: the Emotional Multiplier - how radio boosts consumer happiness and enhances receptiveness to advertising.
Radio: the Online Multiplier - how allocating 10% of a media budget into radio boosts brand browsing online by 52% (Gold Media Week Award Winner 2010 - Best Research Initiative).
Radio: the Awareness Multiplier - how 10% of a TV budget reinvested into radio uplifts ad awareness by 15%.
Radio: the Sales Multiplier - how radio drives FMCG sales by an average of 9%.