Relevance of radio to product sectors
Brands in different sectors have very different needs, and radio will play varying strategic roles accordingly.
The fifteen sector-specific summaries below highlight the ways in which radio can be most effective and relevant for different kinds of brand.
The presentations below are designed to give an overview of radio and its relevance to each sector, including relevant case studies where these are available as well as evidence of radio effectiveness for that sector. These will be updated on an on-going basis as and when new and relevant information comes up. Your feedback is as always welcome in helping us continue to shape these to our customer needs.